Snapchat Launches Tiktok competitor- SPOTLIGHT
Snap has announced the launch of Spotlight, a Snapchat feature that functions like TikTok and Instagram Reels.
The new feature spotlight will show users the top snaps that have been submitted for consideration by the app’s more than 249 million daily users in a feed that they can swipe or tap through. With this, Spotlight is presenting an opportunity for Snap to exponentially expand the amount of entertaining content available to users. Previously, Snapchat users were limited to seeing snaps posted by their friends or posted by publishers in the app’s Discover feature. Spotlight will give users a centralized location where they can access an endless feed of user-generated content.
A Snap spokesman said, “Spotlight will not include ads at launch, but the company expects to introduce ads to the product in the coming months”.
For a Start, Spotlight will be available to users in the U.S., Canada, Australia, New Zealand, the U.K., Ireland, Norway, Sweden, Denmark, Germany and France. Users can find Spotlight by opening the Snapchat app and swiping to the far right tab or tapping on the play button icon at the bottom right corner of the screen.