Types of digital marketing strategies that help business growth
I am going to discuss the types of digital marketing that can maximize the growth of your business effectively either large enterprise or SME( Small Medium Enterprise) business one of your goals is to get more customer and maximize profit.
You might have been actively searching for “How to grow my business online” or “Which digital marketing strategy will work for my business”, at the end of reading this article you will understand the different types of digital marketing strategy and how they can help your business to achieve maximum growth.
The world has become a global village where almost everyone has gone online and most activities are done on internet-based digital devices, such devices are mobile phones, computer systems, or PC and IoT device, according to Internet live stats about 4.6 billion people are using the internet daily. For your business to grow exceedingly you need to influence more potential customers, the most effective way of influencing more potential customers with your business is to drive consideration among people who are actively researching the products or services you are offering including those that are thinking of buying from other places.
Taking your business online where most people spend their time will help you to convince, make them your potential customers and it will help your business to reach more people and maximize profit because digital marketing is cheaper, advance than other marketing strategy.
What is digital marketing?
Digital marketing is the type of marketing that allows you to influence your potential customers on the internet through internet-connected digital devices like mobile phones, PC, and digital media such as social media and websites.
Digital marketing has a lot of advantages which make it one of the most effective types of marketing in today’s global world, the internet has gone beyond just checking emails it has become a global village where most people spend their time for social and business activities
Marketing is effective and efficient when potential customers or the right audience are influenced by a/some product(s) and service(s). One of the major problems of business is influencing the right audience at the right time with the products or services that you are offering.
Who are your potential customers?
Your potential customers are the people that are actively researching the products or services you offer including those that are thinking of buying from other places, in today’s world most people go online to make research on products and services before making consideration of buying or using them.
Types of Digital Marketing
1. SMM (Social Media Marketing)
Social media marketing is the use of social media (Facebook, Instagram, Tweeter, LinkedIn, YouTube, etc.) platforms to drive traffic to your website, increase app installs, and to drive considerations among potential customers who have the mind to buy your products or services and to convince users to consider patronizing the products and services that you offer. You can promote your products and services through sponsored and non-sponsored posts, statuses, tweets, stories, and videos. With the right strategy, this is one of the effective ways to bring your business closer and expand your customer base because it makes it easier for people to interact with your business through comments, likes, and direct messaging (DM).
2. Search Engine Marketing (SEM)
Search Engine Marketing is an effective way to drive sales among people who are actively searching for your products and services on the search engine, about 3.5 billion searches were made on the google search engine in the year 2020 when it comes to Search Engine Marketing — relevancy and proper biding strategy will not only let your business to be displayed to customers who are actively searching for your business, it will increase your Return on investment (ROI).
3. Pay Per Click Advertising(PPC)
Pay per click advertising is the use of clickable banners on the ads publisher website and mobile app to drive more traffic to a particular landing page on your website, this type of ads is cost-effective and budget-friendly. After all, you will only pay for the ads placement when people click your ads, pay per click advertising also guarantees that your ads will reach a lot of targeted audiences because your ads will show on a wide range of devices and different locations.
4. SEO (Search Engine Optimization)
SEO is what makes a website to be easily discoverable by search engines when people search for queries that are relevant to the contents that you have on your website, with proper SEO it is possible for your website to be highly ranked by search engine and its contents will be made known to people who are actively searching for the type of products or services that your business offers, it is likely that your website link will be clicked if your website is listed among organic result without you subscribing to Search engine ads.
5. Instant Messaging Marketing
Instant messaging is an interactive way of making awareness of the type of goods and services that your business offers through the use of compelling messages that will make people to consider patronizing what you offer and it is also a means of engaging interactively with your potential customers—Instant messaging is the fastest-growing form of communication, between friends, family and, increasingly, businesses, according to Facebook messenger, 53% of people are more likely to shop with a business they can message directly. With evolving, instant messaging technology businesses can engage with their clients interactively, send promotions, and make goods and services awareness through chatbots, broadcast messages, and sponsored messaging.
6. Email Marketing
Email marketing is a digital marketing strategy that involves the sending of commercial emails to potential customers or prospects email addresses to create products and services awareness, establish a relationship with customers, and convert prospects to potential customers. The messages sent through email should be concise and engaging (let customers act right from their mailbox)—Such action might be clicking a button that will lead them to a product page or to download an app from the app store, it’s ethical for customers to be added to your mailing list through newsletter subscription form because it creates room for a well-informed action which will make customers read and respond to your marketing emails.
7. Television Advertising
Television advertising is one of the oldest aspects of digital marketing, making awareness of products and services on television channels and programs to local consumers. This digital marketing strategy will make your business reach internet users and non-internet users but some of its downsides are.
- it is less interactive
- it can’t be customized to target particular demography,
- it can’t be tracked
- it is relatively costly than other digital marketing types though it will reach some reasonable number of people
8. Radio Advertising
Radio advertising is the oldest and the first type of digital marketing and it is making the awareness of your products and services on radio frequencies and programs—It’s ideal for non-internet and internet user customer if your business marketing goals is to create your products and services for local customers within a particular region this type of digital marketing strategy might be the right choice for your business
9. Content Marketing
Content marketing is a digital marketing strategy that is based on creating marketing articles for the promotion of a/some particular product(s) and service(s), this type of content converts it readers or viewers to potential customers and keep existing customers more informed about the products or services—Relevant and informative contents drive more sales from time to time because when people search for a particular query on search engine it’s certain that such contents will appear among search results and they give websites good ranking on the search engine.
10. Display Advertising
Display advertising is the use of quality media asset (banner, text, HTML) to create awareness of a particular brand, product, or service on websites, social media, and digital boards, this marketing strategy can be likened to displaying the soft copy of printed banners and pamphlet. It is cost-effective and time-saving because it reduces the cost of printing flex banners and sharing pamphlet, and it will reach lots of audiences when compared to manual distributing of printed copies
11. Video Advertising
Video advertising is the use of shot video scene to create products and services awareness on video streaming platforms, social media, and websites, this type of digital marketing makes viewers know and understand the unique selling point (USP) of your business and create informed action which can converts prospects to potential customers and drives the consideration to buy the products and services that you offer among viewers. People understand things better when they see it in the video—This makes video advertising a highly effective digital marketing strategy
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